Augusta Sportswear Brands Campaigns

Challenge

Augusta Sportswear Brands needed a consistent creative strategy to support multiple apparel brands across team sports, training, and lifestyle categories. The challenge was creating campaigns that could scale across catalogs, ecommerce, social media, and retail partners while maintaining a cohesive brand voice and visual identity.

Strategy

Develop an integrated campaign approach that unified product storytelling across channels while highlighting the performance and lifestyle aspects of the apparel.

The strategy focused on:

• Creating a consistent visual language across multiple product lines

• Elevating photography and storytelling to better connect with athletes and teams

• Building scalable campaign assets that could be reused across catalogs, ecommerce, and digital marketing

Creative Direction

As Senior Designer, I led the visual direction for product campaigns and seasonal marketing initiatives.

My role included:

• Directing photography and video shoots

• Developing campaign concepts and visual storytelling

• Guiding designers and production teams through execution

• Ensuring brand consistency across catalogs, digital platforms, and retail marketing

The creative approach emphasized authentic athletic performance, dynamic movement, and bold product presentation to resonate with athletes and teams.

Execution

• Directed product and lifestyle photography shoots

• Led design and production of seasonal catalogs and marketing collateral

• Created campaign assets for ecommerce, email marketing, and social media

• Produced visual content supporting product launches and seasonal promotions

The work ensured a cohesive brand experience across both digital and physical marketing channels.

Results

• Strengthened brand consistency across multiple apparel brands

• Delivered scalable marketing assets used across catalogs, ecommerce, and social channels

• Supported seasonal product launches and ongoing marketing campaigns

FOX54 Broadcast Marketing Campaigns

Challenge

WFXG FOX54 needed promotional campaigns that could increase viewer engagement and strengthen the station’s local brand presence in a competitive broadcast market.

Strategy

Develop dynamic promotional campaigns that highlighted local news personalities, programming, and community connection.

Key strategic priorities included:

• Creating memorable on-air promotions

• Increasing viewer awareness of programming

• Building a stronger visual brand for the station

Creative Direction

As Creative Director, I led the concept development and production of broadcast marketing campaigns.

My direction focused on:

• High-energy motion graphics and broadcast visuals

• Personality-driven storytelling featuring anchors and reporters

• A consistent visual identity across on-air promotions and marketing materials

Execution

• Directed production of broadcast promotional spots

• Developed motion graphics and visual packages for marketing campaigns

• Created digital and print marketing materials supporting programming launches

• Collaborated with producers, editors, and marketing teams to execute campaigns

Results

• Increased visibility for station programming and local personalities

• Strengthened the station’s brand presence within the regional market

• Delivered consistent creative across broadcast and marketing platforms

Vinea Capital Brand Development

Challenge

Vinea Capital required a professional brand identity that could communicate credibility, trust, and sophistication within the financial services industry.

The challenge was translating complex financial expertise into a clear and compelling brand story.

Strategy

Develop a refined brand identity and visual system that positioned the firm as both approachable and highly credible within the investment space.

Strategic goals included:

• Establishing a professional visual identity

• Creating marketing materials that clearly communicated the firm’s value proposition

• Building a cohesive brand presence across digital and print channels

Creative Direction

As Media Specialists, I led the development of the brand’s visual identity and design language.

The creative direction emphasized:

• Clean typography and refined design

• A sophisticated color palette reflecting trust and stability

• Photography and imagery that reinforced professionalism and expertise

Execution

• Designed brand identity and visual guidelines

• Developed marketing materials and investor presentations

• Created website visuals and supporting digital assets

• Produced branded collateral for client communication

Results

• Established a polished and cohesive brand presence

• Helped position the firm as a credible and professional investment partner

• Created a scalable brand system supporting ongoing marketing efforts

Totem Fitness Brand Launch

Challenge

Totem Fitness needed a compelling brand presence to stand out in a highly competitive fitness market dominated by national franchises and boutique studios. The goal was to create a brand identity and visual system that communicated strength, community, and performance while appealing to both experienced athletes and everyday fitness enthusiasts.

Strategy

Develop a bold, modern brand platform centered on the idea of strength through community. The strategy focused on creating a recognizable visual identity and consistent storytelling across digital, environmental, and marketing touchpoints to build trust and attract new members.

Key strategic priorities included:

• Establishing a distinctive visual identity in a crowded market

• Creating photography and brand visuals that felt authentic and high-energy

• Building a flexible design system that could scale across marketing channels

Creative Direction

As Creative Director, I led the development of the brand’s visual language and storytelling approach.

My direction focused on:

• A strong, minimalist aesthetic rooted in strength and movement

• High-contrast photography highlighting real members and training moments

• A bold typographic system that reinforced performance and intensity

• Environmental graphics and signage that made the physical space feel immersive and branded

The creative approach positioned Totem Fitness as a serious training environment while still remaining welcoming and community-driven.

Execution

I led the development and rollout of the brand across multiple touchpoints, including:

• Brand identity and logo system

• Photography direction and visual storytelling

• Marketing collateral and digital graphics

• Environmental branding within the gym space

• Website visuals and social media content

This work created a cohesive brand experience from the moment someone discovered the gym online to the moment they walked through the doors.

Results

The new brand identity helped establish Totem Fitness as a recognizable local fitness brand and created a strong foundation for future marketing efforts.

Results included:

• A cohesive and professional brand presence across physical and digital channels

• Increased brand recognition within the local fitness community

• A scalable creative system for ongoing marketing and content